A Rogers Communications sign is seen in Ottawa on Tuesday. (Photo: THE CANADIAN PRESS/Sean Kilpatrick)


July 16, 2025 Tags:

In a move that could reshape how Canadians stay connected in remote regions, Rogers Communications Inc. has kicked off a free trial of its new satellite-to-mobile text messaging service. Starting immediately, this beta program allows anyone in Canada, no matter their mobile provider, to send text messages — even in areas without traditional cell service.

This service is part of a growing partnership between Rogers, Elon Musk’s SpaceX, and U.S.-based Lynk Global. Together, they aim to eventually bring full satellite-to-phone services, including not just texting but voice and data, across the country.

How Does It Work?

The Rogers Satellite service taps into SpaceX’s Starlink low-earth orbit satellites, linking them with Rogers’ national wireless network. These satellites function like invisible cell towers in the sky. If you’re in an area with no cellular coverage — like a rural highway or far-north hiking trail — your phone can still connect and send messages, provided there's a clear line of sight to the sky.

Rogers emphasized that this tech isn't just about staying in touch — it’s also about safety. The service includes text-to-911 support, though users are warned there may be occasional delays or service gaps, especially during the trial.

Where Can You Use It?

According to Rogers' coverage map, the satellite texting feature works across most of Canada south of the 58th parallel — which borders the northern territories. While indoor use is off the table, most outdoor spots with a clear sky view should work fine.

This expansion is especially meaningful for people living or travelling in the country's vast and often isolated regions. Farmers, hikers, and truck drivers who frequent rural areas now have a better chance of staying connected during emergencies.

A Long-Awaited Step

This isn't an overnight development. Rogers first revealed its partnership with SpaceX and Lynk in April 2023. By December that year, they had successfully completed a satellite test call using Lynk’s satellites and Rogers’ wireless network.

Company CEO Tony Staffieri called this week's launch "a major leap forward in wireless connectivity." He described the beta trial as a vital step in improving access to communication tools for all Canadians, no matter where they are.

Support from Public Safety Groups

Several safety and rescue groups praised the initiative. The Search and Rescue Association of Alberta called it a “game changer,” stating it could help responders reach those in distress faster, especially in areas previously out of reach.

What Happens After the Trial?

Rogers plans to run the free trial until October while continuing to refine the service. Once officially launched, it’ll be included for free in the Rogers Ultimate plan (currently $85/month) and offered to other customers for $15/month. Beta users will also receive a $5 monthly discount for a year.

Why Satellite Matters

As wildfires and floods increase across Canada, the need for alternative communication options has become more urgent. Satellite links can keep people connected when power lines fall and cell towers go down.

Other telecom companies are also exploring similar services. Telus tested satellite text messaging in 2023 with TerreStar Solutions and Skylo. Meanwhile, the federal government loaned $2.14 billion to Telesat in September 2024 to help launch its own satellite network, Lightspeed, to bring better internet to remote areas, including Indigenous communities and industrial sites.

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