Shoppers browse the aisles at a Metro supermarket in Toronto on Tuesday, July 18, 2023. (Photo: THE CANADIAN PRESS/Cole Burston)
In a quest for savings, many Canadians are ditching their usual grocery stores. A recent report from Dalhousie’s Agri-Food Analytics Lab reveals that almost two-thirds of shoppers are switching to cheaper options. Inside stores, nearly 60% are on the hunt for discounted items, especially those nearing expiry.
This trend emerges amid concerns over rising grocery costs, with 64% of Canadians feeling the pinch of inflation. For families like Sam Norwood's, who spend around $300 weekly on groceries, every dollar matters. Shoppers like Norwood now scout various stores for the best deals, marking a shift from the past when loyalty to one store was common. This change surprises experts like Sylvain Charlebois, emphasizing the growing demand for discounts. Meanwhile, Loblaw's recent policy changes, including a revoked discount on expired items, reflect the evolving dynamics of the grocery market.
Despite this, Loblaw reports increased earnings, indicating the ongoing importance of competitive pricing. Among discounted food destinations, stores under Loblaw, such as Real Canadian Superstore and No Frills, remain top choices, followed by Walmart, Costco, Metro/Foodbasics, and Giant Tiger. For shoppers like Joni Sabourin, stores like Giant Tiger offer essential savings on everyday items. As the grocery landscape continues to evolve, Canadians navigate the aisles in pursuit of the best bargains.
