Un logo de Prada est visible dans un magasin à Hong Kong, le 12 juin 2011.
Prada is stepping up its efforts to make amends with Indian artisans, launching a limited-edition collection of sandals inspired by traditional Kolhapuri footwear. This move follows backlash the luxury brand faced in 2025 for showcasing similar designs without giving credit to their Indian origins.
Priced at around 750 euros (C$1,197), each pair of these Indian-made sandals will be crafted in collaboration with local artisans from Maharashtra and Karnataka. The collection marks a significant departure from last year's controversy, where Prada showcased sandals resembling centuries-old Kolhapuri chappals at a Milan fashion show, sparking outrage from Indian politicians and artisans who accused the brand of cultural appropriation.
From Backlash to Collaboration
After the controversy, Prada acknowledged the influence of Indian craftsmanship and began talks with artisan groups. The brand later announced plans to produce 2,000 pairs of the sandals in India, combining local craftsmanship with Italian technology. These sandals will be sold in 40 selected Prada stores globally and online.
Empowering Artisans: A New Partnership
As part of its efforts to rectify the situation, Prada has also launched a three-year training program aimed at boosting the skills of Kolhapuri artisans. The program will be conducted by two leading Indian design institutes and will target 180 artisans across eight districts known for Kolhapuri sandal-making.
Tanu Kashyap, Director General at the National Institute of Fashion Technology, emphasized the importance of this initiative, stating, “It is time that Indian traditional crafts take their rightful place on the world stage.”
In addition to the training, artisans will have the opportunity to visit Prada’s Group Academy in Italy for further technical training, enhancing their expertise and showcasing Indian craftsmanship on a global platform.
A Cultural Shift
This collaboration between Prada and Indian artisans marks a shift towards greater recognition and respect for traditional Indian craftsmanship in the global luxury fashion industry. It’s a step towards bridging the gap between cultural heritage and modern luxury, offering a platform for Indian artisans to gain the recognition they deserve.
